Desert Bus For Hope

What's the best way that you have ever heard of someone rising money for a worthwhile cause? Because I can pretty much grantee that it's not as good as this. Desert Bus for Hope.
Now for those of you that do not know, Desert Bus is a game from the Penn & Teller's Smoke and Mirrors game that involves the player driving from Tuscon to Las Vegas in real time. Yep in real time, it takes 8 hours, it cannot be paused and the bus veers to the right so the player cannot just tape the go button down.
Now these guys are playing it for charity, yes they are playing the most boring game over and over again. The more money that is donated the longer they play. They have already been at it for 20hours, oh and you can watch them do it if you really want.
The charity in question is called Child's Play that uses the money it rises to provide hospitals with games and toys for kids. Pretty worth while I think.
So next time a bloody "charity" worker in the street of Leeds to ask me for money, I'm going to point them in the direction of people like this, who actual give a toss about the charity they are helping and not just a commission they get for signing someone up.